Established in 2009 by Mia & Sebastiaan Vadasz, Townhouse is a Zurich based brand offering clothing as well as home and fashion accessories with a focus on local design, timeless essentials and quality production. Our collection is compact with only a handful of carefully selected items, eliminating all fanciful details and supporting small manufacturers. We believe in beauty and in quality, in products that are simple yet luxurious and combine modern with classic elements. Visit our stores in Zurich to discover the Townhouse private collection. We look forward to welcoming you at our main shop at Weite Gasse 4 (1 minute walk from Bellevue) or at our second shop at Geroldstrasse 23 (between the Freitag and Prime tower).
Brand Story Timeline:
2009: In May Mia and Sebastiaan Vadasz launch the brand Townhouse and open their first store in Zurich. In the August issue, Vogue Germany features Townhouse as one of the best new shops worldwide and in October, Townhouse is featured in Monocle as “a collection of the best, brightest and most interesting international objects carefully assembled by the couple in a simple and smartly appointed space”. In the same edition, the Townhouse socks are featured as one of the top 25 style picks and in the same month, Tyler Brûlé writes about Townhouse in the Financial Times after visiting the shop in Zurich. Press coverage continues as New York based Swissmiss also comes by and numerous Swiss magazines and newspapers write about Townhouse. In Schweizer Illustrierte Townhouse is featured as “Zurich’s new hotspot for fashionistas”.
2010: Townhouse expands the private label collection and introduces the Townhouse Art Edition, a special cooperation with renowned Swiss artists and newcomers. Townhouse also collaborates with Sony Ericsson to introduce Xperia Pureness, a phone sold exclusively in selected concept stores worldwide such as Colette, Corso Como, The Corner and Towhouse. In the same year Townhouse and Monocle get together to produce a limited edition Monocle x Townhouse boxer short, sold in Monocle shops worldwide and through their e-shop. Townhouse continuously gets national press coverage in all notable magazines and newspapers such as Bilanz, NZZ, Sonntagszeitung, 20 Minuten, Annabelle, Weltwoche, Wohnrevue, SI Style as well as international blogs such as Les Mads, Oh Joy and Lonny magazine.
2011: Townhouse expands by launching the jewelry brand Miaki and collaborates with Zurich’s tailor Christian Hunziker by opening a small shop-in-shop in his atelier. Intrigued by this cooperation, Townhouse teams up with Hunziker later in the year again and together open Pelikamo, a new shop dedicated to highly selected menswear in Zurich. In the same year, the Guardian features Townhouse as one of the best shops worldwide.
2012: Townhouse expands by opening its second shop in Zurich in the newly built Gerolds Markt, a new shopping haven in Zurich West. In the same year, Zurich tops the list of Monocle’s annual Quality of Life ranking and Townhouse is not only included in their movie but also makes it into their idea of the perfect street filled with favorite shops and restaurants from around the world. Miaki also continues to expand with new retailers in various Swiss cities and Pelikamo adds the first Monocle shop-in-shop in Switzerland at Pelikanstrasse 11.
2013: Vadasz & Vadasz are very humbled to be listed in the "Who is Who in Zurich 2013" and continue to expand their business. Townhouse now completely focuses on the private label collection and relaunches the e-shop while national and international press coverage continues. Miaki expands to Germany and is now sold at multiple shops in Berlin, Frankfurt and Hamburg while Pelikamo launches an international e-shop.
2014: Another exciting year it has been. The Townhouse webpage including e-shop is relaunched, the private label range is expanded and Townhouse is featured in numerous national and international press such as Gala Style, Grazia Germany, Elle UK, NZZ Stil, Annabelle and SI Style. Vadasz & Vadasz acquire a part of Edition Populaire, a Zurich based shop that offers a highly curated selection of products from around the world that fulfil the highest standards in terms of quality, design and functionality. Pelikamo also expands by opening a new shop dedicated to tailoring services at Nüschelerstrasse 31 and takes part in the Mercedes Benz Fashion Show in Zurich.
2015: What a year! Vadasz & Vadasz open a new Pelikamo store in Basel, the first shop outside of their home base Zurich. Miaki gets a complete new look, the homepage is re-launched, new packaging is introduced, the collection is expanded and now offers the full range with necklaces, bracelets, ear studs et al. With Edition Populaire, Vadasz & Vadasz open a food-related pop-up store called Edition Culinaire. And Townhouse is featured on Condé Nast Traveler as one of the best shops worldwide for last minute gifts.
We are very humbled to find Townhouse in this beautiful illustration by Nishant Choksi for Monocle. Our favorite magazine envisioned how the perfect street filled with their favorite city haunts from around the world would look like and we are absolutely delighted to be part of it. We love the accuracy of the illustration – not only the face of the building, but all details such as our stop trottoir and lamps are shown – and of course the choice of our neighbors. Would this street really exist, this would without doubt be the place we would want to work and live.
Townhouse by Nishant Choksi for Monocle
Mia & Sebastiaan (image by Helve Leal)
Gift Ideas // Our Favorites
Finding the perfect gift can be tricky, be it for lover, friend or foe. We have a lot of lovely products that are fit for the season, here just a small selection of our range. Come by our store, we would be more than happy to help you find the perfect gift.
We feel very humbled by the amount of lovely press coverage we have received. From hundreds of press clippings we have chosen some of our favorites.
"Herziges, Lustiges, Schenkenswertes: Das Townhouse-Sortiment macht richtig gute Laune". Vogue Deutschland
"Townhouse is a collection of the best, brightest and most interesting international objects carefully assembled by the couple in a simple and smartly appointed space." Monocle
"We love Townhouse for its charming jewellery, bath products and super-luxe cotton tees." Elle UK
"Townhouse ist so was wie der stilvolle Corso Como in Mailand, wo Moderedaktoren und Shopping-Freudige regelrecht hinpilgern." Schweizer Illustrierte
Condé Nast Traveler
Sur La Terre
Magazin Z, NZZ
B2B // Wholesale, Collabs, Corporate Gifts
If you are interested in a customized product for your company, be it a unique corporate gift or a co-branded product to sell in your own store, please don't hesitate to contact us at email@example.com. We have collaborated with international brands such as Dove, Monocle, Rexona but also local stores and brands. We love teaming up, creating something one-of-a-kind and have done this on small scales of just 40 pieces as well as larger orders of 60'000 pieces. We also sell a selection of our regular Townhouse range in selected stores worldwide, so please don't hesitate to get in touch if you're interested in wholesale. Below a small selection of some of our previous collaborations.
MONOCLE x TOWNHOUSE
We have been following MONOCLE since the first issue was launched in 2007 and thus felt extremely honoured when editor-in-chief Tyler Brûlé asked us to work together. The result was a special edition of our premium quality boxer shorts, made of 160g/m2 Oxford cotton woven in Appenzell by Alumo. The MONOCLE x TOWNHOUSE boxer shorts offered a new slim fitting cut as well as a special embroidery in two colourways and three sizes and was available in all Monocle shops around the world and through their e-shop.
REXONA x MIAKI BY TOWNHOUSE
Production options are unlimited when working on a large scale and so we were very excited to create a special bracelet for Rexona. A bracelet as a gift to customers when buying two deodorants was the starting point and we created a lovely star charm bracelet that was manufactured in Switzerland exclusively for this promotion.
MAISON MANESSE x TOWNHOUSE
We admire both boldness and ambition and were thus very excited to hear about Maison Manesse. Located just off Manesseplatz the former pub is now an impressive venue all in white, serving adventurous, surprising and sophisticated dishes and we were delighted when being asked for a special edition of our soap to be placed in the restaurant restrooms. Even if just on a small scale, we love teaming up and are excited about this collaboration. So, remember to go wash your hands when at Maison Manesse and try our natural and pharmaceutically produced soaps.