A photo documentary of the first four months: the temporary office space, developing our private label collection, creating the logo, working on displays and finally moving into the store.
Temporary office space
Brainstorming
First drafts of the logo
Developing the polo shirt
Night shifts
Fabric for the boxer shorts
Developing the socks
The search for the perfect logo continues
Finalizing the polo shirt
Coming up with the tote
Creating the first displays
More display boxes
Developing tags
More tags
Paper bags
Stamping the totes
Arrival of the first products
Last minute work
Moving in
The finished shop I
The finished shop II
